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The 6 sacred rules of exhibition stand design

Building a remarkable trade show stand can be daunting. You somehow want it to be unique and eye-catchy. Your trade stands should be interested or else, people will not be interested. Here are a few golden rules when thinking of putting an exhibition stand design brief.

  1. Your Company Information

    The first thing we need to know, when filling out an exhibition stand design brief is what your business does! We want to know your values, your industry, your clients and what you want from your prospective delegates at the specific exhibition.

    The more you know and can give us, the more our design team can work their magic and give you exactly what you are looking for, keeping up with everything your business holds dear!

  2. The aims and achievements of the given event

    A key area of exhibiting is to know why you are going to the event, and ultimately what you want out of it. The reason why most exhibitions survive is because it allows b2b to flourish and ultimately help businesses.

    Do you have a new product? A new machine? A new form of technology? Or methodology? Do you just need a boost in sales? Are you a new kid on the block wanting to blow your competitors out of the water, or an industry legend, needing to exude confidence and reliability?

    Have a discussion and highlight the main reason, why your attending, and feedback.

  3. Analysis of previous events

    If this is your first time exhibiting, a good suggestion would be speak to other companies about their experiences, or just walk a show for some ideas to do your research!

    If you’re a recurring exhibitor then have an open discussion about what went wrong and more importantly what went right, and then build upon those foundations.

  4. Know your audience

    An important area when filling out your exhibition stand design brief is to know your audience.

    Demographics are more important than many take credit for. If you’re in a male dominated industry then your design can be tailored to engage a male audience, generally racing games, football challenges, bold branding as one example. That could be counter-productive, if you’re trying to tailor for different groups.

    A great suggestion is look at the statistics of the past exhibitions, most organizers have this information, and use it your advantage.

    Our designer can then take this demographic information and mold an exhibition design around these numbers, with a multitude of creative tools at our midst. We can look at technology, branding, textures, exhibition trends and a whole range of other design flairs.

  5. The Dreaded Budget

    From our experience this can be the most contested topic with exhibition stand design brief. If you don’t have a figure in mind please, a good idea would be to ask around other exhibitors and find out what companies are generally spending to make an informed decision.

  6. Come and meet us

    Often many companies go out to tender and we have known some go to 10 or more exhibition stand design companies. That, I promise you is a mistake, that’s 10 options some with multiple versions and perspectives, 10 sales managers following up, x10 presentations on your desk.

    We recommend going to a maximum of 3 and if you can let a representative from each come and present their design options, going over some of the key design elements in person, or go, see them, you can have a look at how the studio and workshops works, see our men who build the stand or join us for a coffee to discuss the design.

We like to work together with our client’s year on year and build a good supplier relationship, this can be maximised if you get to know us and what were all about. We will even chuck in a cup of tea and some biscuits while we are at it!

So, if you’re looking for an exhibition stand, why not email us on hello@afjevents.com or contact us on +971 50 2186 186. We have an exhibition stand brief template we can send over too!

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Management Office: Dubai | PO Box 27363, Sheikh Mohammed Bin Rashid Boulevard, Downtown & Bluebay Tower, Office 522, Businessbay, UAE
Workshop and Carpentry Services: Sharjah| Al Sajaa Industrial Area, behind Emirates Street – Shobra No. 07, UAE
Studio: Sharjah | Villa 07, Hamra Complex, Jazzat & Lahore | NC Flat 3rd Floor,294 B1 Johar Town, Pakistan

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