Your attendees are your event’s best marketers. But despite your best efforts, it can be difficult to get attendees posting in the heat of the moment — and even harder to get them to tag your event if they do.
Luckily, there’s an easy investment you can make to encourage attendees to share their experience online: a social media wall for your event. Here’s all you need to know to get started with social media walls for events.
What is a social media or Twitter wall?
A social media wall is one or multiple screens at your event that displays posts and photos that are tagged with your event’s hashtag on social networks like Twitter, Facebook, Instagram etc. Most social media walls display new posts in real time, but if you’re concerned about any tweet getting on the big screen, you can moderate which posts are shown or highlight your favorite tweets.
Events usually use social media walls on screens behind or to the sides of the stage, in the lobby as guests enter, or around the venue itself. They’re a great way to display questions for speakers and reactions or highlights from the event in real-time. Plus, they encourage attendees to post so that everyone who’s not at the event knows what they’re missing.
How to properly showcase a social media wall at your event
Attendees love to see themselves on the big screen, and a social media wall is great encouragement to post in real-time. (That’s good news for you, since the more people who are posting your event at once, the better your shot at trending.)
The only catch? The social media wall will only display posts and pictures tagged with your event’s hashtag — which less than half of attendees usually remember to use when posting at an event.
That means your number one priority should be to have very visible and fun signage around the event that includes your branded hashtag (and ideally your social media handles too). First of all, the hashtag should be catchy and prominent throughout the event. It’s a reminder for attendees to post, and to include your brand if they were already planning on using social media.
You likely already have a team member or volunteer at the event updating your official feed, so ensure they use your event’s hashtag in every single post as well. This is also a great way for sponsors to get more facetime with attendees, so be sure to encourage them to use your hashtag as well.
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